Amazon.com recommendation - Item-to-item collaborative filtering

被引:3099
作者
Linden, G
Smith, B
York, J
机构
关键词
D O I
10.1109/MIC.2003.1167344
中图分类号
TP31 [计算机软件];
学科分类号
081202 ; 0835 ;
摘要
Recommendation algorithms are best known for their use on e-commerce Web sites. It provides an effective form of targeted marketing by creating a personalized shopping experience for each customer. Amazon.com uses them to personalize the online store for each customer. Most of these algorithms start by finding a set of customers whose purchased and rated items overlap the user's purchased and rated items.
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页码:76 / 80
页数:5
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