Rural tourism in Israel: service quality and orientation

被引：128

作者：

Reichel, A

Lowengart, O

Milman, A

机构：

[1] Ben Gurion Univ Negev, Sch Management, Dept Hotel & Tourism Management, IL-84105 Beer Sheva, Israel

[2] Ben Gurion Univ Negev, Sch Management, Dept Business Adm, IL-84105 Beer Sheva, Israel

[3] Univ Cent Florida, Dept Hospitality Management, Orlando, FL 32816 USA

来源：

TOURISM MANAGEMENT | 2000年 / 21卷 / 05期

关键词：

rural tourism; Israel; service quality;

D O I：

10.1016/S0261-5177(99)00099-0

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

Rural tourism in Israel is a growing trend, augmented by declining agricultural income. The concept of service quality and service orientation in rural tourism establishments (B&B's) in Israel is investigated. Utilizing Gronroos's model of perceived service quality, an exploratory empirical study of 206 guests and 23 entrepreneurs revealed gaps between expected and experienced service dimensions. Based on these findings, management and marketing implications for service quality improvements are discussed along with the acute need for appropriate training. (C) 2000 Elsevier Science Ltd. All rights reserved.

引用

页码：451 / 459

页数：9

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