Aggregate Bandwagon Effects of Popularity Information on Audiences' Movie Selections

被引：17

作者：

Xu, Xuexin ^{[1
]}

Fu, W. Wayne ^{[1
]}

机构：

[1] Nanyang Technol Univ, Wee Kim Wee Sch Commun & Informat, Div Commun Res, Singapore 637718, Singapore

来源：

JOURNAL OF MEDIA ECONOMICS | 2014年 / 27卷 / 04期

关键词：

WORD-OF-MOUTH; INCREASING RETURNS; FILM; REVIEWS; IMPACT; CUES; HOMOGENIZATION; UNCERTAINTY; PSYCHOLOGY; DYNAMICS;

D O I：

10.1080/08997764.2014.963229

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study empirically examines the bandwagon effect of product-popularity information on the choices of audiovisual content products. Regression analysis is conducted using the data of Hollywood movies' box office revenues in 73 countries during 2003-2007. The results confirm the aggregate bandwagon effect in audiences' selections of Hollywood movies and shows that the strength of the bandwagon effect is magnified by how uncertain people are about the quality of movies.

引用

页码：215 / 233

页数：19

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[11] HEURISTIC VERSUS SYSTEMATIC INFORMATION-PROCESSING AND THE USE OF SOURCE VERSUS MESSAGE CUES IN PERSUASION [J].