Bias at the racetrack: Effects of individual expertise and task importance on predecision reevaluation of alternatives

被引：33

作者：

Brownstein, AL ^{[1
]}

Read, SJ ^{[1
]}

Simon, D ^{[1
]}

机构：

[1] Univ So Calif, Dept Psychol, Los Angeles, CA 90089 USA

来源：

PERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN | 2004年 / 30卷 / 07期

关键词：

decision; expertise; decision consequences; dissonance; anticipated regret; constraint satisfaction;

D O I：

10.1177/0146167204264083

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

These studies were designed to test cognitive dissonance theory's assertion that alternatives are not reevaluated before a choice. Participants viewed information about horses in a simulated race and rated each one's chance of winning three times before placing their bet and once after placing it. It was found that ratings of the chosen horse increased within the predecision period as well as after betting. Predecision bolstering occurred even when participants did not expect to bet, and predecision preference increased with task importance and participant expertise. The findings are attributed to maintenance of consistency throughout a cognitive system.

引用

页码：891 / 904

页数：14

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