Genetic re-engineering of corporations

The work presented here constitutes a chapter in a forthcoming book by the same author entitled Conquering Uncertainty (McGraw-Hill). The approach uses the Voltera-Lotka equations to describe the competitive dynamics in a market niche occupied by two competitors. All types of competition are considered. Examples from industry demonstrate the possibility to alter the competitive roles by acting on the parameters of the equations. A methodology is given on how to guide and optimize advertising and image-building strategies. (C) 1997 Elsevier Science Inc.