An exploration of industry, culture and revenue growth

This study is an exploration of industry moderated relationships between organizational culture, as manifested in practices, and revenue-growth among seventy-seven firms in six industry types. Beginning with the premise that organizational practices are shaped by organizational culture and industry demands, it is proposed that the culture-performance link is industry contingent. The results corroborate the existence of cultural practices that are industry or 'industry type' specific, and that variations in revenue growth within industry types are associated with practices different from those characterizing the industry-type culture. The implications for both culture research and organizational management are discussed.