An utility range-based similar product recommendation algorithm for collaborative companies

被引：12

作者：

Choi, SH

Cho, YH

机构：

[1] Gyeongsang Natl Univ, Engn Res Inst, Dept Ind & Syst Engn, Gyeongnam 600701, South Korea

[2] Kookmin Univ, Sch Business, Seoul 136702, South Korea

来源：

EXPERT SYSTEMS WITH APPLICATIONS | 2004年 / 27卷 / 04期

关键词：

product recommendation; similar product; collaborative business; product taxonomy; utility;

D O I：

10.1016/j.eswa.2004.05.017

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

In this paper, we present a similar product finding algorithm for the collaborative business companies that share the product taxonomy table and have exchangeable products information. The main idea of the proposed algorithm is to compute the aggregated utility ranges over specification values of products in the same product class of the companies and find similar ones between the products. Experimental results from a laboratory application are provided in terms of user satisfaction rates. Their comparative implications with a distance measure-based recommendation algorithm are suggested. The experiment confirmed that our algorithm could be used as a solution for similar product recommendation when a buyer's residence, site was different from a receiver's one and the buyer had his/her own incomplete information about the weights of product specifications. (C) 2004 Elsevier Ltd. All rights reserved.

引用

页码：549 / 557

页数：9

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