Multi-dimensional role of trust in Internet banking adoption

被引：112

作者：

Yousafzai, Shumaila ^{[1
]}

Pallister, John ^{[1
]}

Foxall, Gordon ^{[1
]}

机构：

[1] Cardiff Univ, Cardiff Business Sch, Cardiff CF10 3EU, S Glam, Wales

来源：

SERVICE INDUSTRIES JOURNAL | 2009年 / 29卷 / 05期

关键词：

online trust; perceived privacy; perceived security; perceived risk; perceived trustworthiness; behavioural intentions; Internet banking; CONSUMER TRUST; SCALE; TRUSTWORTHINESS; BEHAVIOR; COMMERCE; PRIVACY; MODEL; SITE;

D O I：

10.1080/02642060902719958

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Trust has been identified as the key to e-commerce because it is crucial wherever uncertainty and interdependence exist. The strong association between a high level of trust and the banking sector has not yet been fully translated in the electronic world. The aim of this article is to develop and validate a multi-dimensional model of trust for Internet banking. The data are collected through 441 Internet banking users of Halifax Bank of Scotland. Findings suggest that trust and perceived risk are direct antecedents of intention, and trust is a multi-dimensional construct with three antecedents: perceived trustworthiness, perceived security, and perceived privacy.

引用

页码：591 / 605

页数：15

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