Shaping up for e-commerce: Institutional enablers of the organizational assimilation of Web technologies

被引:491
作者
Chatterjee, D [1 ]
Grewal, R
Sambamurthy, V
机构
[1] Univ Georgia, Dept Management Informat Syst, Terry Coll Business, Athens, GA 30602 USA
[2] Penn State Univ, Dept Mkt, Smeal Coll Business Adm, University Pk, PA 16802 USA
[3] Michigan State Univ, Broad Coll Business, E Lansing, MI 48824 USA
关键词
Web technology; Web implementation; IT management; innovation assimilation; structuring actions; metastructuring actions;
D O I
10.2307/4132321
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
The global reach of the Web technological platform, along with the range of services that it supports, makes it a powerful business resource, However, realization of operational and strategic benefits is contingent on effective assimilation of this type III IS innovation. This paper draws upon institutional theory and the conceptual lens of structuring and metastructuring actions to explain the importance of three factors-top management championship, strategic investment rationale, and extent of coordination-in achieving higher levels of Web assimilation within an organization. Survey data are utilized to test a nomological network of relationships among these factors and the extent of organizational assimilation of Web technologies.
引用
收藏
页码:65 / 89
页数:25
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