Linking Marketing Actions to Value Creation and Firm Value: Insights from Accounting Research

被引：26

作者：

Kimbrough, Michael D. ^{[1
]}

McAlister, Leigh ^{[2
]}

机构：

[1] Harvard Univ, Harvard Business Sch, Cambridge, MA 02138 USA

[2] Univ Texas Austin, McCombs Sch Business, Austin, TX 78712 USA

来源：

JOURNAL OF MARKETING RESEARCH | 2009年 / 46卷 / 03期

关键词：

RESEARCH-AND-DEVELOPMENT; EARNINGS RESPONSE COEFFICIENTS; DEVELOPMENT EXPENDITURES; CONFERENCE CALLS; FUTURE EARNINGS; VALUE-RELEVANCE; FULLY REFLECT; STOCK RETURNS; VALUATION; ANNOUNCEMENTS;

D O I：

10.1509/jmkr.46.3.313

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：313 / 319

页数：7

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