Configural advantage in global markets

被引：84

作者：

Craig, CS ^{[1
]}

Douglas, SP ^{[1
]}

机构：

[1] NYU, Stern Sch Business, New York, NY 10012 USA

来源：

JOURNAL OF INTERNATIONAL MARKETING | 2000年 / 8卷 / 01期

关键词：

D O I：

10.1509/jimk.8.1.6.19564

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Achieving a sustainable competitive advantage in global markets depends on the geographic scope and diversity of the firm's operations and their interlinkage, as well as on the extent of market integration and interdependence. The spatial configuration of the firm's assets, capabilities, and resources and the ability to manage and use these resources effectively are crucial elements of the firm's global strategy. The authors examine the nature of a firm's configural advantage in global markets in terms of its key components, capabilities, and management issues.

引用

页码：6 / 26

页数：21

共 30 条

[11] Executive insights: Global portfolio planning and market interconnectedness [J].

Douglas, SP ;

Craig, CS .

JOURNAL OF INTERNATIONAL MARKETING, 1996, 4 (01) :93-110

[12] Location and the multinational enterprise: A neglected factor? [J].

Dunning, JH .

JOURNAL OF INTERNATIONAL BUSINESS STUDIES, 1998, 29 (01) :45-66

[13]

Featherstone Mike., 1990, GLOBAL CULTURE NATIO

[14]

GOGEL R, 1989, EUROPEAN J MANAGEMEN, V7, P289

[15] THE RESOURCE-BASED THEORY OF COMPETITIVE ADVANTAGE - IMPLICATIONS FOR STRATEGY FORMULATION [J].

GRANT, RM .

CALIFORNIA MANAGEMENT REVIEW, 1991, 33 (03) :114-135

[16] A FRAMEWORK LINKING INTANGIBLE RESOURCES AND CAPABILITIES TO SUSTAINABLE COMPETITIVE ADVANTAGE [J].

HALL, R .

STRATEGIC MANAGEMENT JOURNAL, 1993, 14 (08) :607-618

[17]

HAMEL G, 1994, HARVARD BUS REV, V72, P122

[18] The theory of multimarket competition: A synthesis and implications for marketing strategy [J].

Jayachandran, S ;

Gimeno, J ;

Varadarajan, PR .

JOURNAL OF MARKETING, 1999, 63 (03) :49-66

[19] OPERATING FLEXIBILITY, GLOBAL MANUFACTURING, AND THE OPTION VALUE OF A MULTINATIONAL NETWORK [J].

KOGUT, B ;

KULATILAKA, N .

MANAGEMENT SCIENCE, 1994, 40 (01) :123-139

[20]

KOGUT B, 1985, SLOAN MANAGE REV, V26, P15

← 1 2 3 →