Explaining the enigmatic anchoring effect: Mechanisms of selective accessibility

被引:541
作者
Strack, F
Mussweiler, T
机构
[1] Psychologie II, Universität Würzburg, D-97070 Würzburg
关键词
D O I
10.1037/0022-3514.73.3.437
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
Results of 3 studies support the notion that anchoring is a special case of semantic priming; specifically, information that is activated to solve a comparative anchoring task will subsequently be more accessible when participants make absolute judgments. By using the logic of priming research, in Study 1 the authors showed that the strength of the anchor effect depends on the applicability of activated information. Study 2 revealed a contrast effect when the activated information was not representative for the absolute judgment and the targets of the 2 judgment tasks were sufficiently different. Study 3 demonstrated that generating absolute judgments requires more time when comparative judgments include an implausible anchor and can therefore be made without relevant target information that would otherwise be accessible.
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页码:437 / 446
页数:10
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