IMPLICIT STEREOTYPING IN PERSON JUDGMENT

被引:286
作者
BANAJI, MR
HARDIN, C
ROTHMAN, AJ
机构
[1] Department of Psychology, Yale University
关键词
D O I
10.1037/0022-3514.65.2.272
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
Three experiments demonstrated implicit gender stereotyping. A target's social category determined the use of previously primed stereotyped information, without Ss' awareness of such influence. After unscrambling sentences describing neutral or stereotyped behaviors about dependence or aggression, Ss evaluated a female or male target. Although ratings of female and male targets did not differ after exposure to neutral primes, Ss exposed to dependence primes rated a female target as more dependent than a male target who performed identical behaviors (Experiment 1A). Likewise, Ss rated a male, but nota female, target as more aggressive after exposure to aggression primes compared with neutral primes (Experiment 1B). Experiment 2 replicated the implicit stereotyping effect and additionally showed no relationship between explicit memory for primes and judgment of target's dependence.
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页码:272 / 281
页数:10
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