The influence of product age on pricing decisions: An examination of bank deposit interest rate setting

被引:6
作者
Anderson, Robert D. J. [1 ]
Ashton, John K. [2 ]
Hudson, Robert S. [3 ]
机构
[1] Newcastle Univ, Sch Business, Newcastle Upon Tyne NE1 7RU, Tyne & Wear, England
[2] Bangor Univ, Bangor Business Sch, Bangor, Gwynedd, Wales
[3] Univ Hull, Sch Business, Kingston Upon Hull HU6 7RX, N Humberside, England
关键词
Interest rate setting; Switching; Deposits; UK retail savings market; CONSUMER SWITCHING COSTS; UK; MARKETS; COMPETITION; PRICES; CHOICE;
D O I
10.1016/j.intfin.2014.03.010
中图分类号
F8 [财政、金融];
学科分类号
0202 ;
摘要
Do banks extract rent from depositors who hold older deposit accounts? This study addresses this question using product level data from the UK instant access (branch based) deposit market. In this context, two research questions related to the conditions necessary for differential pricing for existing and new customers are assessed. Specifically whether more mature deposit accounts have lower interest rates and does the newest deposit account in a firm portfolio pay an interest rate premium? Empirical support is provided for both questions, with interest rate setting for new and existing deposit accounts also found to be influenced by firm type. (C) 2014 Elsevier B.V. All rights reserved.
引用
收藏
页码:216 / 230
页数:15
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