Classification of industrial services - A model with strategic implications

被引：77

作者：

Boyt, T

Harvey, M

机构：

[1] UNIV OKLAHOMA,COLL BUSINESS ADM,PUTERBAUGH CHAIR AMER FREE ENTERPRISE,NORMAN,OK 73019

[2] UNIV NEVADA,LAS VEGAS,NV 89154

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1997年 / 26卷 / 04期

关键词：

D O I：

10.1016/S0019-8501(96)00111-3

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Increased competition has created a marketplace that has become hypercompetitive. The industrial sector of the economy has not been immune to the escalation in domestic and international competitors. The need to effectively service industrial customers has become a necessary element in the market mix of producers as well as members of industrial channels of distribution. This article addresses the classification of industrial goods/services to aid industrial marketers' marketing efforts. (C) Elsevier Science Inc., 1997.

引用

页码：291 / 300

页数：10

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