Improving marketing/logistics cross-functional collaboration in the supply chain

被引:172
作者
Ellinger, AE [1 ]
机构
[1] Villanova Univ, Coll Commerce & Finance, Dept Marketing, Villanova, PA 19085 USA
关键词
D O I
10.1016/S0019-8501(99)00114-5
中图分类号
F [经济];
学科分类号
02 ;
摘要
Currently, little is known about the internal (intrafirm) behaviors that may positively affect collaborative marketing/logistics integration, or about the benefits that may be associated with making these considerable investments. In short, what should firms be doing to promote marketing/logistics collaborative integration? What is the potential payoff? This paper addresses these questions by examining relationships between the organization's evaluation and reward system, cross-functional collaboration, effective marketing/logistics interdepartmental integration, and distribution service performance. (C) 2000 Elsevier Science Inc. All rights reserved.
引用
收藏
页码:85 / 96
页数:12
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