Motivation by positive or negative role models: Regulatory focus determines who will best inspire us

被引:1132
作者
Lockwood, P
Jordan, CH
Kunda, Z
机构
[1] Univ Toronto, Dept Psychol, Toronto, ON M5S 3G3, Canada
[2] Univ Waterloo, Dept Psychol, Waterloo, ON, Canada
关键词
D O I
10.1037//0022-3514.83.4.854
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
In 3 studies, the authors demonstrated that individuals are motivated by role models who encourage strategies that fit their regulatory concerns Promotion-focused individuals, who favor a strategy of pursuing desirable outcomes, are most inspired by positive role models, who highlight strategies for achieving success: prevention-focused individuals, who favor a strategy of avoiding undesirable outcomes, are most motivated by negative role models, who highlight strategies for avoiding failure In Studies 1 and 2, the authorsprimed promotion and prevention goals and then examined the impact of role models on motivation. Participants' academic motivation was increased by goal-congruent role models but decreased by goal-incongruent role models. In Study 3, participants were more likely to generate real-life role models that matched their chronic goals.
引用
收藏
页码:854 / 864
页数:11
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