Capabilities as marketable assets: A proposal for a functional categorization

被引：17

作者：

Blois, Keith ^{[1
]}

Ramirez, Rafael ^{[1
]}

机构：

[1] Univ Oxford, Templeton Coll, Oxford OX1 5NY, England

来源：

INDUSTRIAL MARKETING MANAGEMENT | 2006年 / 35卷 / 08期

关键词：

capabilities; assets; value creation;

D O I：

10.1016/j.indmarman.2006.06.004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

While it is through creating and marketing products that firms achieve success, there are also significant opportunities for them to create value by exploiting the capabilities they utilize in creating products. However, seeing capabilities in this light demands new ways of thinking about product markets and marketing policies. (c) 2006 Elsevier Inc. All rights reserved.

引用

页码：1027 / 1031

页数：5

共 21 条

[1] [Anonymous], PRIME MOVERS DEFINE
[2] [Anonymous], 1994, DESIGNING INTERACTIV
[3] FIRM RESOURCES AND SUSTAINED COMPETITIVE ADVANTAGE
BARNEY, J
[J]. JOURNAL OF MANAGEMENT, 1991, 17 (01) : 99 - 120
[4] Self-interest and not benign power - a comment on Hingley's "Power to all our Friends"
Blois, K
[J]. INDUSTRIAL MARKETING MANAGEMENT, 2005, 34 (08) : 859 - 862
[5] Blois K., 2003, MARK INTELL PLAN, V21, P16
[6] BLOIS KJ, 1998, J GEN MANAGE, V13, P57
[7] COREY ER, 1975, HARVARD BUS REV, V53, P119
[8] Do suppliers benefit from collaborative relationships with large retailers? An empirical investigation of efficient consumer response adoption
Corsten, D
Kumar, N
[J]. JOURNAL OF MARKETING, 2005, 69 (03) : 80 - 94
[9] Managing market relationships
Day, GS
[J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2000, 28 (01) : 24 - 30
[10] DAY GS, 1990, MARKET DRIVEN STRATE, P140

← 1 2 3 →