Capabilities as marketable assets: A proposal for a functional categorization

被引：17

作者：

Blois, Keith ^{[1
]}

Ramirez, Rafael ^{[1
]}

机构：

[1] Univ Oxford, Templeton Coll, Oxford OX1 5NY, England

来源：

INDUSTRIAL MARKETING MANAGEMENT | 2006年 / 35卷 / 08期

关键词：

capabilities; assets; value creation;

D O I：

10.1016/j.indmarman.2006.06.004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

While it is through creating and marketing products that firms achieve success, there are also significant opportunities for them to create value by exploiting the capabilities they utilize in creating products. However, seeing capabilities in this light demands new ways of thinking about product markets and marketing policies. (c) 2006 Elsevier Inc. All rights reserved.

引用

页码：1027 / 1031

页数：5