Evaluating the use of the Web for tourism marketing: a case study from New Zealand

被引：201

作者：

Doolin, B

Burgess, L

Cooper, J

机构：

[1] Univ Waikato, Dept Management Syst, Hamilton, New Zealand

[2] Univ Wollongong, Sch Informat Technol & Comp Sci, Wollongong, NSW, Australia

[3] Univ Wollongong, Fac Informat, Wollongong, NSW, Australia

来源：

TOURISM MANAGEMENT | 2002年 / 23卷 / 05期

关键词：

D O I：

10.1016/S0261-5177(02)00014-6

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

The information-intensive nature of the tourism industry suggests an important role for the Internet and Web technology in the promotion and marketing of destinations. This paper uses the extended Model of Internet Commerce Adoption to evaluate the level of Web site development in New Zealand's Regional Tourism Organisations. The paper highlights the utility of using interactivity to measure the relative maturity of tourism Web sites. (C) 2002 Elsevier Science Ltd. All rights reserved.

引用

页码：557 / 561

页数：5