NFC mobile credit card: The next frontier of mobile payment?

With the advancement of mobile devices and the emergence of Near Field Communication (NFC) technology, payment today is a mere wave-of-the-phone. However, the adoption of mobile credit card (MCC) is still not widespread despite its potential as documented. Premised on this, the study extends the Technology Acceptance Model (TAM) with four additional constructs. The moderating effect of gender was also examined. Data collected from 156 respondents were analyzed using Structural Equation Modeling (SEM) and multi group analysis. Cohen's f-square statistic for effect size is 0.815. The results revealed that only finance-related risks and the moderating effect of gender are the non-significant factors in this study. The research provides useful theoretical and managerial implications for mobile phone manufacturers, merchants, bank decision makers, software developers, governments and private practitioners when devising their marketing campaigns and business strategies. The study also extends the applicability of TAM in the area of MCC from the perspective of an emerging market. (C) 2013 Elsevier Ltd. All rights reserved.