The influence of the media environment on physical activity: Looking for the big picture

被引：41

作者：

Maibach, Edward ^{[1
]}

机构：

[1] George Washington Univ, Sch Publ Hlth & Hlth Serv, Publ Hlth Commun & Mkt Program, Washington, DC 20037 USA

来源：

AMERICAN JOURNAL OF HEALTH PROMOTION | 2007年 / 21卷 / 04期

关键词：

D O I：

10.4278/0890-1171-21.4s.353

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

Media consumption is expected to continue to increase well into the future. With this in mind the author suggests opportunities to influence the media environment for the purposes of promoting physical activity. A research agenda focused on media consumption, media content, commercial considerations, promoting physical activity through the media, partnerships with industry, positioning, dissemination of proven methods, and environmental change is proposed. Copyright © 2007 by American Journal of Health Promotion, Inc.

引用

页码：353 / 362

页数：10