Undergraduates regard deviation from occupational gender stereotypes as costly for women

Studies from the 1970s have shown deviation from norms defining the gender-appropriateness of occupations to be costly for both women and men. Two hundred thirty undergraduates wrote open-ended stories and rated a stimulus person, Anne or John, who was described at the top of his/her class in medicine or one of four persistently gender-skewed fields: nursing, day care, electrical engineering, and electrician. Across all five occupations, negative imagery in stories about Anne and John in gender-incongruent occupations disappeared However, when Anne succeeded in the two currently female-incongruent fields, raters treated her as a personal and social deviate by distancing themselves and by denigrating her role behaviors and personal traits, including her femininity. Parallel costs were not found for John nor were Anne's work-related qualities undermined Undergraduates expect deviation from occupational gender-types in the 1990s to be personally costly for women, bur not for men.