An adoption model for mobile banking in Ghana

被引:115
作者
Crabbe, Margaret [1 ]
Standing, Craig [1 ]
Standing, Susan [1 ]
Karjaluoto, Heikki [2 ]
机构
[1] Edith Cowan Univ, Sch Management, Joondalup, WA 6027, Australia
[2] Univ Jyvaskyla, Sch Business & Econ, FIN-40014 Jyvaskyla, Finland
关键词
mobile banking; mobile communications; technology adoption models; TAM; Ghana; TECHNOLOGY ACCEPTANCE MODEL; USER ACCEPTANCE; INFORMATION-TECHNOLOGY; SATISFACTION; CULTURES;
D O I
10.1504/IJMC.2009.024391
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
The impact of social and cultural factors on the adoption of technology still requires much research. To investigate it more fully, we examine the reasons for the adoption and non-adoption of mobile banking in Ghana. Through a survey of 271 people in Ghana, it has been found that social and cultural factors in the form of perceived credibility, facilitating conditions, perceived elitisation and demographic factors do play a significant role in adoption decisions. It has been found that elitisation of technology and services can be a positive influence for adopters whilst being a negative influence for non-adopters. In addition, perceived credibility and facilitating conditions also influence attitudes towards the technology. When these factors are added to a range of demographic factors, the impact of the social and cultural features of the context of studies can be seen as significant.
引用
收藏
页码:515 / 543
页数:29
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