The college tradition of "drink 'til you drop": The relation between students' social networks and engaging in risky behaviors

Despite the empirical and anecdotal evidence of the growing problem of alcohol use and abuse on college campuses, there exists a high level of uncertainty regarding factors contributing to this particularly risky behavior. This article adopts a network approach to the study of risky behaviors exhibited among college students, particularly the excessive use of alcohol. Specifically, this investigation examines the role of to whom students are talking, with whom they are affiliated, and how frequently they are discussing potential effects of risky behaviors on the excessive use of alcohol. Two hundred thirty-nine undergraduate students completed a survey 1 week following an unofficial university-wide event celebrating the end of spring semester that traditionally revolves around the overconsumption of alcohol. Students were asked to report on a number of things, including their typical behaviors, behaviors they participated in at this particular event, and features of their social networks. Membership in Greek organizations on campus, the range of one's network, and the frequency of talking about drinking and potential consequences were all significantly related to drinking in excess. Implications of these findings and directions for future research are discussed at the conclusion of the article.