Family communication and children's purchasing influence: a cross-national examination

被引：60

作者：

Rose, GM ^{[1
]}

Boush, D

Shoham, A

机构：

[1] Univ Mississippi, Sch Business, University, MS 38677 USA

[2] Univ Oregon, Eugene, OR 97403 USA

[3] Univ Haifa, IL-31999 Haifa, Israel

来源：

JOURNAL OF BUSINESS RESEARCH | 2002年 / 55卷 / 11期

关键词：

consumer socialization; cross-cultural consumer behaviour; international marketing;

D O I：

10.1016/S0148-2963(01)00205-3

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study examines the effect of family communication patterns on the purchasing influence of children aged 3-8 in the US and Japan. Overall, family communication processes, as well as child's age, influence both the direct and indirect purchasing power of children. Concept-oriented communication, which encourages children to develop an independent consumption perspective, increases the direct and indirect purchasing influence of children. Socio-oriented communication, which encourages deference to parental standards, is related to increased consumption dependence. (C) 2002 Elsevier Science Inc. All rights reserved.

引用

页码：867 / 873

页数：7

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