The Interactive Effect of Internal and External Factors on a Proactive Environmental Strategy and its Influence on a Firm's Performance

被引：332

作者：

Menguc, Bulent ^{[1
]}

Auh, Seigyoung ^{[2
]}

Ozanne, Lucie ^{[3
]}

机构：

[1] Brock Univ, Fac Business, Dept Mkt Intl Business & Strategy, St Catharines, ON L2S 3A1, Canada

[2] Thunderbird Sch Global Management, Glendale, AZ 85306 USA

[3] Univ Canterbury, Dept Management, Christichurch, New Zealand

来源：

JOURNAL OF BUSINESS ETHICS | 2010年 / 94卷 / 02期

关键词：

proactive environmental strategy; entrepreneurial orientation; resource-based view; legitimacy theory; institutional pressure; stakeholder theory; natural environment; RESOURCE-BASED VIEW; STAKEHOLDER MANAGEMENT; CORPORATE PERFORMANCE; ORIENTATION; COMMITMENT; LEGITIMACY; SALIENCE; MODELS; ISSUES; GREEN;

D O I：

10.1007/s10551-009-0264-0

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

While the literature on the effective management of business and natural environment interfaces is rich and growing, there are still two questions regarding which the literature has yet to reach a definitive conclusion: (1) what is the interactive effect between internal and external drivers on a proactive environmental strategy (PES)? and (2) does a PES influence firm's performance? Drawing on the resource-based view for the internal drivers' perspective and institutional and legitimacy theories for the external drivers' perspective, this study suggests that the effect of entrepreneurial orientation on a PES is moderated by the intensity of government regulations and customers' sensitivity to environmental issues. The authors also examine the relationship between the PES and a firm's performance in terms of sales and profit growth. Implications are discussed regarding the role of a PES in achieving a competitive advantage in the marketplace.

引用

页码：279 / 298

页数：20