We describe a new technique to study and control the polarization properties of planar vertical-cavity semiconductor lasers, The technique consists of the application of a controllable amount of strain by means of the thermal expansion that results from local heating in the vicinity of the device, Analytical expressions are derived for the strain and birefringence induced with this hot-spot technique, Experimentally, the relation between strain and birefringence is found to be highly anisotropic; this allows a natural interpretation of the distribution of the native polarization angles.