Youth tobacco prevention mass media campaigns: past, present, and future directions

被引：111

作者：

Farrelly, MC ^{[1
]}

Niederdeppe, J ^{[1
]}

Yarsevich, J ^{[1
]}

机构：

[1] Res Triangle Inst, Tobacco Use Res Program, Hlth Social & Econ Res, Res Triangle Pk, NC 27709 USA

来源：

TOBACCO CONTROL | 2003年 / 12卷

关键词：

CIGARETTE-SMOKING; CONTROL PROGRAM; ANTISMOKING; CALIFORNIA; TRUTH; PROMOTIONS; RESPONSES; IMPACT; BAR;

D O I：

10.1136/tc.12.suppl_1.i35

中图分类号：

R194 [卫生标准、卫生检查、医药管理];

学科分类号：

摘要：

This paper focuses on countermarketing efforts aimed at curbing youth smoking. We review the literature on the effectiveness of tobacco countermarketing campaigns, characterise current state and national campaign approaches, present findings from qualitative approaches and laboratory experiments that explore a variety of messages (for example, health consequences, industry manipulation), and discuss newer, non-traditional approaches to countermarketing. In conclusion, we outline research needed to fill gaps in our existing knowledge and discuss future directions in tobacco countermarketing aimed at youth.

引用

页码：I35 / I47

页数：13

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