Consumer behavior: A quadrennium

被引：48

作者：

Jacoby, J ^{[1
]}

Johar, GV

Morrin, M

机构：

[1] NYU, Dept Mkt, New York, NY 10012 USA

[2] Columbia Univ, Dept Mkt, New York, NY 10027 USA

[3] Boston Univ, Dept Mkt, Boston, MA 02215 USA

来源：

ANNUAL REVIEW OF PSYCHOLOGY | 1998年 / 49卷

关键词：

marketing; buyer behavior; consumer psychology; information processing; attitude formation;

D O I：

10.1146/annurev.psych.49.1.319

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

Consumer behavior continued to attract additional researchers and publication outlets from 1993 through 1996. Both general interest and domain-specific scholarly contributions are discussed, along with limitations and suggested areas for future research. A concluding section observes that the integrity of consumer research is unnecessarily compromised by the failure of the major scholarly association in the field to develop and adopt a code of researcher ethics.

引用

页码：319 / 344

页数：26

共 246 条

[1] WARMTH IN ADVERTISING - MEASUREMENT, IMPACT, AND SEQUENCE EFFECTS [J].