WARMTH IN ADVERTISING - MEASUREMENT, IMPACT, AND SEQUENCE EFFECTS

[1] AAKER DA, 1981, J ADVERTISING RES, V21, P15

[2] [Anonymous], 1977, HUMAN EMOTIONS

[3] Averill JR., 1980, EMOTION THEORY RES E, VVol.1, P305, DOI DOI 10.1016/B978-0-12-558701-3.50018-1

[4] A FIELD INVESTIGATION OF CAUSAL RELATIONS AMONG COGNITIONS, AFFECT, INTENTIONS, AND BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1982, 19 (04) : 562 - 583

[5] Batra R., 1985, PSYCHOL PROCESSES AD, P13

[6] MOOD AND MEMORY [J]. AMERICAN PSYCHOLOGIST, 1981, 36 (02) : 129 - 148

[7] BROOKER G, 1981, J ADVERTISING RES, V10, P9

[8] BROWN TS, 1980, PHYSL PSYCHOL

[9] Bush L. E., 1972, JSAS CATALOG SELECTE, V2, P67

[10] Cacioppo J.T., 1981, COGNITIVE ASSESSMENT, P309

[1] AAKER DA, 1981, J ADVERTISING RES, V21, P15

[2] [Anonymous], 1977, HUMAN EMOTIONS

[3] Averill JR., 1980, EMOTION THEORY RES E, VVol.1, P305, DOI DOI 10.1016/B978-0-12-558701-3.50018-1

[4] A FIELD INVESTIGATION OF CAUSAL RELATIONS AMONG COGNITIONS, AFFECT, INTENTIONS, AND BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1982, 19 (04) : 562 - 583

[5] Batra R., 1985, PSYCHOL PROCESSES AD, P13

[6] MOOD AND MEMORY [J]. AMERICAN PSYCHOLOGIST, 1981, 36 (02) : 129 - 148

[7] BROOKER G, 1981, J ADVERTISING RES, V10, P9

[8] BROWN TS, 1980, PHYSL PSYCHOL

[9] Bush L. E., 1972, JSAS CATALOG SELECTE, V2, P67

[10] Cacioppo J.T., 1981, COGNITIVE ASSESSMENT, P309