WARMTH IN ADVERTISING - MEASUREMENT, IMPACT, AND SEQUENCE EFFECTS

[31] Lacey JI., 1967, PSYCHOL STRESS ISSUE, V1, P14

[32] LAZARUS RS, 1980, EMOTION THEORY RES E, P189

[33] Lutz R. J., 1985, PSYCHOL PROCESS ADVE, V53, P45

[34] MANDLER G, 1975, MIND EMOTIONS

[35] EFFECTS OF THREATENING AND REASSURING COMPONENTS OF FEAR APPEALS ON PHYSIOLOGICAL AND VERBAL MEASURES OF EMOTION AND ATTITUDES [J]. JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY, 1979, 15 (03) : 242 - 253

[36] ARE PRODUCT ATTRIBUTE BELIEFS THE ONLY MEDIATOR OF ADVERTISING EFFECTS ON BRAND ATTITUDE [J]. JOURNAL OF MARKETING RESEARCH, 1981, 18 (03) : 318 - 332

[37] MOORE DL, 1985, PSYCHOL PROCESSES AD, P65

[38] Nowlis V., 1965, AFFECT COGNITION PER, P352

[39] PETERMAN JN, 1940, J APPLIED PSYCHOL, V23, P725

[40] CENTRAL AND PERIPHERAL ROUTES TO ADVERTISING EFFECTIVENESS - THE MODERATING ROLE OF INVOLVEMENT [J]. JOURNAL OF CONSUMER RESEARCH, 1983, 10 (02) : 135 - 146

[31] Lacey JI., 1967, PSYCHOL STRESS ISSUE, V1, P14

[32] LAZARUS RS, 1980, EMOTION THEORY RES E, P189

[33] Lutz R. J., 1985, PSYCHOL PROCESS ADVE, V53, P45

[34] MANDLER G, 1975, MIND EMOTIONS

[35] EFFECTS OF THREATENING AND REASSURING COMPONENTS OF FEAR APPEALS ON PHYSIOLOGICAL AND VERBAL MEASURES OF EMOTION AND ATTITUDES [J]. JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY, 1979, 15 (03) : 242 - 253

[36] ARE PRODUCT ATTRIBUTE BELIEFS THE ONLY MEDIATOR OF ADVERTISING EFFECTS ON BRAND ATTITUDE [J]. JOURNAL OF MARKETING RESEARCH, 1981, 18 (03) : 318 - 332

[37] MOORE DL, 1985, PSYCHOL PROCESSES AD, P65

[38] Nowlis V., 1965, AFFECT COGNITION PER, P352

[39] PETERMAN JN, 1940, J APPLIED PSYCHOL, V23, P725

[40] CENTRAL AND PERIPHERAL ROUTES TO ADVERTISING EFFECTIVENESS - THE MODERATING ROLE OF INVOLVEMENT [J]. JOURNAL OF CONSUMER RESEARCH, 1983, 10 (02) : 135 - 146