ANALYSIS OF THE ALIGNMENT OF COMPANY GOALS TO WEB CONTENT USING ANP

被引：20

作者：

Caballero-Luque, Antonio ^{[1
]}

Aragones-Beltran, Pablo ^{[1
]}

Garcia-Melon, Monica ^{[1
]}

Dema-Perez, Carlos ^{[2
]}

机构：

[1] Univ Politecn Valencia, Dept Engn Projects, Valencia 46022, Spain

[2] Univ Politecn Valencia, Dept Business Org, Valencia 46022, Spain

来源：

INTERNATIONAL JOURNAL OF INFORMATION TECHNOLOGY & DECISION MAKING | 2010年 / 9卷 / 03期

关键词：

Multiple Criteria Decision Analysis (MCDA); Analytic Hierarchic Process (AHP); Analytic Network Process (ANP); webpage design and evaluation; ANALYTIC NETWORK PROCESS; DECISION-MAKING; ALTERNATIVE FUELS; PROJECT SELECTION; INTELLIGENCE; METHODOLOGY; LOGISTICS; HIERARCHY; KNOWLEDGE; DESIGN;

D O I：

10.1142/S0219622010003889

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

Today, most institutions use their website as one of the major means of consolidating communications channels within their organization and among their customers and users. Nevertheless, many of these organizations either have not clearly formulated the goals they want to achieve through their website or do not know to what extent their website contributes to satisfying these goals. This paper presents a model based on Analytic Network Process (ANP) aimed at helping organization managers to verify if their website contents are appropriate for satisfying the goals they have established. This analysis is achieved by studying the relationships among the goals established for the website, website contents, and potential users grouped into segments. The model was applied to a study case, analyzing the website of a foundation pertaining to a major banking institution in Spain.

引用

页码：419 / 436

页数：18