Ethics and marketing management: A retrospective and prospective commentary

被引：23

作者：

Chonko, LB ^{[1
]}

Hunt, SD

机构：

[1] Baylor Univ, Hankamer Sch Business, Waco, TX 76798 USA

[2] Texas Tech Univ, Lubbock, TX 79409 USA

来源：

JOURNAL OF BUSINESS RESEARCH | 2000年 / 50卷 / 03期

关键词：

D O I：

10.1016/S0148-2963(00)00175-2

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The Authors thank the Journal of Business Research for awarding its Quality and Impact in Marketing Scholarship Award to our 1985 article, "Ethics and Marketing Management. " In this article, provide a retrospective that examines how subsequent research has extended our findings and provide a prospective that suggests directions for future research. (C) 2000 Elsevier Science Inc. All rights reserved.

引用

页码：235 / 244

页数：10

共 82 条

[1] AN EXAMINATION OF THE ETHICAL BELIEFS OF MANAGERS USING SELECTED SCENARIOS IN A CROSS-CULTURAL ENVIRONMENT [J].

ABRATT, R ;

NEL, D ;

HIGGS, NS .

JOURNAL OF BUSINESS ETHICS, 1992, 11 (01) :29-35

[2] SOCIAL INCLUSION AS A MARKETING ETHICS CORRELATE [J].

AKAAH, IP .

JOURNAL OF BUSINESS ETHICS, 1992, 11 (08) :599-608

[3] THE INFLUENCE OF PERSONAL AND ORGANIZATIONAL VALUES ON MARKETING PROFESSIONALS ETHICAL BEHAVIOR [J].

AKAAH, IP ;

LUND, D .

JOURNAL OF BUSINESS ETHICS, 1994, 13 (06) :417-430

[4] The influence of organizational rank and role on marketing professionals' ethical judgments [J].

Akaah, IP .

JOURNAL OF BUSINESS ETHICS, 1996, 15 (06) :605-613

[5]

[Anonymous], 1991, J PERS SELL SALES M

[6]

[Anonymous], J PERSONAL SELLING S

[7]

[Anonymous], 1991, J PERS SELL SALES M

[8]

[Anonymous], 1992, J PERS SELL SALES M

[9] AN EMPIRICAL-INVESTIGATION OF INTERNATIONAL MARKETING ETHICS - PROBLEMS ENCOUNTERED BY AUSTRALIAN FIRMS [J].

ARMSTRONG, RW .

JOURNAL OF BUSINESS ETHICS, 1992, 11 (03) :161-171

[10]

BASS, 1998, J PERSONAL SELLING S, V18, P1

← 1 2 3 4 5 6 7 8 9 →