Ethics and marketing management: A retrospective and prospective commentary

被引：23

作者：

Chonko, LB ^{[1
]}

Hunt, SD

机构：

[1] Baylor Univ, Hankamer Sch Business, Waco, TX 76798 USA

[2] Texas Tech Univ, Lubbock, TX 79409 USA

来源：

JOURNAL OF BUSINESS RESEARCH | 2000年 / 50卷 / 03期

关键词：

D O I：

10.1016/S0148-2963(00)00175-2

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The Authors thank the Journal of Business Research for awarding its Quality and Impact in Marketing Scholarship Award to our 1985 article, "Ethics and Marketing Management. " In this article, provide a retrospective that examines how subsequent research has extended our findings and provide a prospective that suggests directions for future research. (C) 2000 Elsevier Science Inc. All rights reserved.

引用

页码：235 / 244

页数：10