Managing Multi-Sided Platforms: Platform Origins and Go-to-Market Strategy

被引：10

作者：

Teece, David J. ^{[1
]}

Pundziene, Asta ^{[2
,3
]}

Heaton, Sohvi ^{[4
]}

Vadi, Maaja ^{[5
]}

机构：

[1] Univ Calif Berkeley, Global Business, Berkeley, CA 94720 USA

[2] Univ Calif Berkeley, Haas Sch Business, Inst Business Innovat, Berkeley, CA 94720 USA

[3] Kaunas Univ Technol, Sch Econ & Business, Strateg Management & Org Psychol, Kaunas, Lithuania

[4] Santa Clara Univ, Santa Clara, CA 95053 USA

[5] Univ Tartu, Management, Tartu, Estonia

来源：

CALIFORNIA MANAGEMENT REVIEW | 2022年 / 64卷 / 04期

关键词：

multi-sided platform; incumbent-born platform; platform-born adjacent; born-platform; coopetition dynamics; digital colonization; platform orchestration; network effect; DYNAMIC CAPABILITIES; INNOVATION; SURVIVAL; GOVERNANCE; INCUMBENT; INDUSTRY; ASSETS;

D O I：

10.1177/00081256221109961

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Multi-sided platforms (MSPs) are becoming increasingly important in contemporary economies. This special issue of California Management Review aims to stimulate collective discussion among researchers and practitioners on advancing diverse types of MSPs and on better understanding their future development. This article analyzes five contributions to this special issue and explores the growth trajectories of MSPs. There are three types of platforms: born-platform, platform-born adjacent, and incumbent-born. And they rely respectively on three market entry strategies: market creation, market broadening, and market deepening. This article also spotlights the coopetition dynamics of the platforms.

引用

页码：5 / 19

页数：15