A time-based assessment of the influences, uses and benefits of intermediary website adoption

被引:21
作者
Harrison, Tina
Waite, Kathryn
机构
[1] Univ Edinburgh, Sch Management, Edinburgh EH8 9JY, Midlothian, Scotland
[2] Heriot Watt Univ, Sch Management & Languages, Dept Management, Edinburgh EH14 4AS, Midlothian, Scotland
基金
英国经济与社会研究理事会;
关键词
Internet; innovation adoption; intermediaries; supply chain; financial services;
D O I
10.1016/j.im.2006.09.004
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
An e-enabled distribution chain has many advantages: a key element is the company website which combines sales and marketing functions. Intermediary websites interface between the supplier and the marketplace; consequently, adoption and use of websites by intermediaries can benefit an extended supply chain. We examined intermediary e-commerce development, focusing on the adoption and use of websites, the factors influencing initial adoption, the characteristics of adopters and patterns of website use. Based on interview and survey data from financial services intermediaries, we used Rogers' model of innovation to identify adopter groups. Statistically significant differences were found between the five adopter categories in terms of key company characteristics, key factors influencing the initial decision to develop a website and its subsequent use. There are implications for providers in widening intermediary participation in website technology. (c) 2006 Elsevier B.V. All rights reserved.
引用
收藏
页码:1002 / 1013
页数:12
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