A model of search behavior with an application to grocery shopping

被引:136
作者
Putrevu, S [1 ]
Ratchford, BT
机构
[1] Brock Univ, St Catharines, ON L2S 3A1, Canada
[2] SUNY Buffalo, Jackman Management Ctr 215, Buffalo, NY 14260 USA
关键词
D O I
10.1016/S0022-4359(97)90030-0
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study proposes and empirically tests a dynamic model of consumer information search behavior for groceries, which incorporates human capital. By building a formal model that demonstrates interactions between the determinants of search, we are able to distinguish between different types of human capital, and to provide insight into the measurement of each type. We test this model employing sun ey data on consumer perceptions of the various variables in our model in the domain of grocery shopping. In general, we find that self-reported search for information about buying groceries is related to perceptions of the benefits and costs of search in a manner predicted by our theory.
引用
收藏
页码:463 / 486
页数:24
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