Transport stated choice responses: effects of task complexity, presentation format and literacy

被引：119

作者：

Arentze, T

Borgers, A

Timmermans, H

DelMistro, R

机构：

[1] Eindhoven Univ Technol, Urban Planning Grp, NL-5600 MB Eindhoven, Netherlands

[2] Univ Pretoria, Dept Civil Engn, ZA-0002 Pretoria, South Africa

来源：

TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW | 2003年 / 39卷 / 03期

关键词：

transport mode choice; stated choice experiments; task complexity; presentation format; literacy level;

D O I：

10.1016/S1366-5545(02)00047-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The impact of respondent burden and task complexity on quality of stated choice (SC) data remains an issue in transportation research. Furthermore, little is known on the applicability of the technique to less literate individuals in developing countries. This study describes the results of a SC experiment involving the choice of transport mode for a work trip in the South-African context. The complexity of choice task and presentation method of choice alternatives were varied independently in an SC experiment. The findings suggest that the presentation method has no significant impacts and task complexity does have significant effects on data quality. We find no effect on data quality related to literacy level. (C) 2003 Elsevier Science Ltd. All rights reserved.

引用

页码：229 / 244

页数：16