Adoption of 3G services among Malaysian consumers: an empirical analysis

被引：64

作者：

Chong, Alain Yee-Loong ^{[2
]}

Darmawan, Nathan ^{[2
]}

Ooi, Keng-Boon ^{[3
]}

Lin, Binshan ^{[1
]}

机构：

[1] Louisiana State Univ, Dept Management & Mkt, Fac Business & Finance, Shreveport, LA 71115 USA

[2] INTI Univ Coll, Fac Comp & IT, Persiaran Perdana BBN, Nilai 71800, Negeri Sembilan, Malaysia

[3] Jalan Univ Bandar Barat, Univ Tunku Abdul Rahman, Kampar 31900, Perak, Malaysia

来源：

INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS | 2010年 / 8卷 / 02期

关键词：

3G services; Malaysia; technology adoption; mobile communications; M-COMMERCE ADOPTION; MOBILE; MODEL; ACCEPTANCE;

D O I：

10.1504/IJMC.2010.031444

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The purpose of this study is to analyse the factors influencing the usage of 3G technology in Malaysia. By extending the Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) model, this study found that perceived advantages, perceived case of use, variety of service and social influence are able to predict the adoption of 3G among Malaysian consumers. This study allows 3G service providers to understand which factors influenced the usage of 3G in Malaysia. Other developing countries that plan to deploy 3G can also formulate business strategies using the results from this study.

引用

页码：129 / 149

页数：21

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