A cross-cultural investigation of consumer e-shopping adoption

被引：121

作者：

Choi, JY

Geistfeld, LV

机构：

[1] Ohio State Univ, Dept Consumer & Text Sci, Columbus, OH 43210 USA

[2] Samsung Elect Co Ltd, Mkt Planning Grp, Mkt Team, Seoul 100742, South Korea

来源：

JOURNAL OF ECONOMIC PSYCHOLOGY | 2004年 / 25卷 / 06期

关键词：

e-commerce; cross-culture; theory of planned behavior;

D O I：

10.1016/j.joep.2003.08.006

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study examines how cultural values affect consumer decision-making with respect to e-commerce (on-line shopping) adoption in the United States and Korea. The findings suggest that cultural values are antecedents to perceived risk, perceived self-efficacy, and subjective norm. Furthermore, the findings indicate that while the overall behavioral mechanism underlying choice is similar for the two countries, there are differences in the relative importance of the factors determining consumers' intention to adopt e-commerce. (C) 2003 Elsevier B.V. All rights reserved.

引用

页码：821 / 838

页数：18