CLASSICAL DEVIATION: ORGANIZATIONAL AND INDIVIDUAL STATUS AS ANTECEDENTS OF CONFORMITY

Beside making organizations look like their peers through the adoption of similar attributes ("alignment"), this paper highlights the fact that conformity also enables organizations to stand out by exhibiting highly salient attributes key to their field or industry ("conventionality"). Building on the conformity and status literatures, and using the case of major U.S. symphony orchestras and the changes in their concert programming between 1879 and 1969, we hypothesize and find that middle-status organizations are more aligned and middle-status individual leaders make more conventional choices than their low-and high-status peers. In addition, the extent to which middle-status leaders adopt conventional programming is shown to be moderated by the status of the organization and by its level of alignment. Thus, this paper offers a novel theory and operationalization of organizational conformity, and contributes to the literature on status effects, and, more broadly, to the understanding of the key issues of distinctiveness and conformity.