Talk to Your Crowd

被引：17

作者：

Schaefer, Sebastian ^{[1
,2
]}

Antons, David ^{[1
,3
,4
]}

Luettgens, Dirk ^{[5
,6
]}

Piller, Frank ^{[7
,8
]}

Salge, Torsten Oliver ^{[3
,9
,10
,11
,12
,13
]}

机构：

[1] Rhein Westfal TH Aachen, TIME Res Area, Aachen, Germany

[2] Univ N Carolina, Kenan Flagler Business Sch, Chapel Hill, NC 27599 USA

[3] Univ Cambridge, Cambridge, England

[4] Univ Melbourne, Melbourne, Vic, Australia

[5] Rhein Westfal TH Aachen, TIME Res Area, Innovat Management, Aachen, Germany

[6] Univ Calif Berkeley, Berkeley, CA 94720 USA

[7] Rhein Westfal TH Aachen, Technol & Innovat Management TIM Res Grp, Aachen, Germany

[8] MIT, MIT Smart Customizat Grp, 77 Massachusetts Ave, Cambridge, MA 02139 USA

[9] Rhein Westfal TH Aachen, TIME Res Area, Innovat Strategy & Org ISO Res Grp, Aachen, Germany

[10] Univ Auckland, Auckland, New Zealand

[11] Univ Buenos Aires, Buenos Aires, DF, Argentina

[12] Univ Oxford, Oxford, England

[13] Univ Penn, Philadelphia, PA 19104 USA

来源：

RESEARCH-TECHNOLOGY MANAGEMENT | 2017年 / 60卷 / 04期

关键词：

Crowdsourcing contests; Solvers; Problem solving; INNOVATION; SEARCH;

D O I：

10.1080/08956308.2017.1325689

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

When crowdsourcing intermediaries lose crowd members, they lose potential high-quality solutions in the future. As the number of contests and intermediaries grows, it is increasingly critical for crowdsourcers to meet the needs of solvers and avoid seeing them migrate to the competition. Besides winning contests, intensive communication and customized feedback are solvers' most central needs. For this study, we surveyed 202 solvers about the importance of communication in crowdsourcing contests. Based on our quantitative and qualitative insights, we derive key principles that can help crowdsourcers maintain and grow their solver base.

引用

页码：33 / 41

页数：9

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