Anchoring and cognitive ability

被引：92

作者：

Bergman, Oscar

Ellingsen, Tore

Johannesson, Magnus ^{[1
]}

Svensson, Cicek ^{[2
]}

机构：

[1] Stockholm Sch Econ, Dept Econ, SE-11383 Stockholm, Sweden

[2] Assessio Int AB, Stockholm, Sweden

来源：

ECONOMICS LETTERS | 2010年 / 107卷 / 01期

关键词：

Anchoring; Cognitive ability; Experiments; Willingness to pay; BIASES;

D O I：

10.1016/j.econlet.2009.12.028

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We find that the actual willingness to pay for various consumer goods can be manipulated by an uninformative anchor, replicating Ariely et al. (2003). We furthermore demonstrate that the anchoring effect decreases but does not vanish with higher cognitive ability. (C) 2009 Elsevier B.V. All rights reserved.

引用

收藏

页码：66 / 68

页数：3

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