Broadening the concept of international entrepreneurship: 'Consumers as International Entrepreneurs'

被引：61

作者：

Chandra, Yanto ^{[2
]}

Coviello, Nicole ^{[1
]}

机构：

[1] Wilfrid Laurier Univ, Sch Business & Econ, Waterloo, ON N2L 3C5, Canada

[2] Univ Amsterdam, Amsterdam Business Sch, Dept Strategy & Mkt, NL-1018 TV Amsterdam, Netherlands

来源：

JOURNAL OF WORLD BUSINESS | 2010年 / 45卷 / 03期

关键词：

International entrepreneur; International marketing; User entrepreneur; Consumer entrepreneur; Co-creation; Born Global; New economy; OPEN SOURCE SOFTWARE; FIRM; KNOWLEDGE; INNOVATIONS; DISCOVERY; CUSTOMERS; DYNAMICS; VENTURES; ISSUES; DECADE;

D O I：

10.1016/j.jwb.2009.09.006

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We integrate theories from international business, entrepreneurship, innovation, marketing and network economics to develop a four-part typology of 'consumers as international entrepreneurs'. This broadens the concept of international entrepreneurship and complements the firm-level focus customary in research on international new ventures and entrepreneurs within those ventures. We develop our arguments in the context of the new economy and discuss areas for investigation in this emerging area of inquiry. Crown Copyright (C) 2009 Published by Elsevier Inc. All rights reserved.

引用

页码：228 / 236

页数：9

共 66 条

[1]

[Anonymous], 2006, J ACAD MARKET SCI

[2]

[Anonymous], 1976, Res. Pol., DOI [10.1016/0048-7333(76)90028-7., DOI 10.1016/0048-7333(76)90028-7, 10.1016/0048-7333(76)90028-7]

[3]

[Anonymous], 1776, The wealth of nations

[4] Creating something from nothing: Resource construction through entrepreneurial bricolage [J].