Media and youth consumerism

被引：40

作者：

Valkenburg, PM ^{[1
]}

机构：

[1] Amsterdam Sch Commun Res, NL-1012 CE Amsterdam, Netherlands

来源：

JOURNAL OF ADOLESCENT HEALTH | 2000年 / 27卷 / 02期

关键词：

advertising; children; consumer behavior; consumerism; media; television;

D O I：

10.1016/S1054-139X(00)00132-4

中图分类号：

B844 [发展心理学（人类心理学）];

学科分类号：

040202 ;

摘要：

Studies into the impact of advertising typically focus on three kinds of effects: cognitive, affective, and behavioral. This article summarizes research into types of effect and discusses the literature on several other predictors of children's consumer behavior, including age gender, socioeconomic level, and parent-child communication. The article ends with some information about European regulation about advertising and some suggestions for future research into children's consumer behavior. (C) Society for Adolescent Medicine, 2000.

引用

页码：52 / 56

页数：5

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