Exploring paradox: Toward a more comprehensive guide

Paradox appears increasingly in organization studies, often to describe conflicting demands, opposing perspectives, or seemingly illogical findings. This article helps researchers move beyond labeling-to explore paradoxes and contribute insights more in tune with organizational complexity and ambiguity. I first develop or framework that clarifies the nature of paradoxical tensions, reinforcing cycles, and their management. Using this framework I then review studies in which paradoxes spurred by change and plurality are investigated. I conclude by outlining strategies for identifying and representing paradox, addressing implications for research.