Understanding consumer acceptance of mobile payment services: An empirical analysis

被引:647
作者
Schierz, Paul Gerhardt [2 ]
Schilke, Oliver [1 ]
Wirtz, Bernd W. [3 ]
机构
[1] Stanford Univ, Social Sci Res Inst, Stanford, CA 94305 USA
[2] Boston Consulting Grp Inc, D-80539 Munich, Germany
[3] German Univ Adm Sci Speyer, Inst Informat & Commun Management, D-67346 Speyer, Germany
关键词
Mobile payment; Consumer mobility; Technology acceptance model (TAM); Perceived usefulness; Perceived ease of use; Intention to use; Perceived risk; Subjective norm; Structural equation modeling; EQS; INFORMATION-TECHNOLOGY; USER ACCEPTANCE; PERCEIVED EASE; META-ANALYSIS; MODEL; ANTECEDENTS; ADOPTION; PERCEPTIONS; INTENTIONS; COMMERCE;
D O I
10.1016/j.elerap.2009.07.005
中图分类号
F [经济];
学科分类号
02 ;
摘要
Mobile technology has become increasingly common in today's everyday life. However, mobile payment is surprisingly not among the frequently used mobile services, although technologically advanced solutions exist. Apparently, there is still a lack of acceptance of mobile payment services among consumers. The conceptual model developed and tested in this research thus focuses on factors determining consumers' acceptance of mobile payment services. The empirical results show particularly strong support for the effects of compatibility, individual mobility, and subjective norm. Our study offers several implications for managers in regards to marketing mobile payment solutions to increase consumers' intention to use these services. (C) 2009 Elsevier B. V. All rights reserved.
引用
收藏
页码:209 / 216
页数:8
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