Web-based customer decision support systems

被引：110

作者：

O'Keefe, RM ^{[1
]}

Mceachern, T ^{[1
]}

机构：

[1] Brunel Univ, Dept Informat Syst & Comp, Uxbridge UB8 3PH, Middx, England

来源：

COMMUNICATIONS OF THE ACM | 1998年 / 41卷 / 03期

关键词：

D O I：

10.1145/272287.272300

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

Richer systems that connect companies to their customers enhance the decision-making process and their bottom line.

引用

页码：71 / 78

页数：8

共 10 条

[1]

Engel J.F., 1990, Consumer behavior

[2]

ERKES JW, 1996, COMMUN ACM, V39, P46

[3] MARKETING IN AN INFORMATION-INTENSIVE ENVIRONMENT - STRATEGIC IMPLICATIONS OF KNOWLEDGE AS AN ASSET [J].

GLAZER, R .

JOURNAL OF MARKETING, 1991, 55 (04) :1-19

[4]

MCEACHERN T, 1998, REWIRING BUSINESS UN

[5]

OCONNOR G, IN PRESS DECISION SU

[6] MS/OR ENABLED SYSTEMS-DESIGN [J].

OKEEFE, RM .

OPERATIONS RESEARCH, 1995, 43 (02) :199-207

[7]

QUELCH JA, 1996, SLOAN MANAGEMENT SPR, P60

[8]

Reich B. H., 1991, Journal of Strategic Information Systems, V1, P29, DOI 10.1016/0963-8687(91)90005-4

[9] AT AND T TELEMARKETING SITE SELECTION SYSTEM OFFERS CUSTOMER SUPPORT [J].

SPENCER, T ;

BRIGANDI, AJ ;

DARGON, DR ;

SHEEHAN, MJ .

INTERFACES, 1990, 20 (01) :83-96

[10] A Framework for the Development of Decision Support Systems [J].

Sprague, Ralph H., Jr. .

MIS QUARTERLY, 1980, 4 (04) :1-26

← 1 →