The Driver of Green Innovation and Green Image – Green Core Competence

被引：34

作者：

Yu-Shan Chen

机构：

[1] National Yunlin University of Science & Technology,Department of Business Administration

来源：

Journal of Business Ethics | 2008年 / 81卷

关键词：

green core competence; green innovation; green image; corporate environmental management;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

This study proposed a novel construct – green core competence – to explore its positive effects on green innovation and green images of firms. The results showed that green core competences of firms were positively correlated to their green innovation performance and green images. In addition, this research also verified two types of green innovation performance had partial mediation effects between green core competences and green images of firms. Therefore, investment in the development of green core competence was helpful to businesses for the enhancement of their green innovation and green images. Furthermore, this study found that green core competence, two types of green innovation performance, and green images of medium & small enterprises (SMEs) were all significantly less than those of large enterprises in the information and electronics industry in Taiwan. Therefore, there was the advantage of firm size for the green core competence in this industry, and it was imperative for SMEs to develop and create their green core competences to strengthen their green innovation performance, and green images.

引用

页码：531 / 543

页数：12

共 60 条

[11]

Fairtlough G.(2002)Core Competence for Sustainable Competitive Advantage: A Structured Methodology for Identifying Core Competence IEEE Transactions on Engineering Management 49 28-35

[12]

Francois J. P.(1995)A Natural-Resource-Based View of the Firm Academy of Management Review 20 986-1014

[13]

Favre F.(1997)Beyond Greening: Strategies for a Sustainable World Harvard Business Review 75 67-76

[14]

Negassi S.(1996)The Determinants of an Environmentally Responsive Firm: An Empirical Approach Journal of Environmental Economics and Management 30 381-395

[15]

Goddard J.(1999)The Relationship Between Environmental Commitment and Managerial Perceptions of Stakeholder Importance Academy of Management Journal 42 87-99

[16]

Greeno L. J.(2005)Environmental Management, Environmental Image and the Competitive Tourist Attraction Journal of Sustainable Tourism 13 617-635

[17]

Robinson S. N.(1992)The Effects of Sequential Introduction of Brand Extensions Journal of Marketing Research 29 35-50

[18]

Hafeez K.(1998)The Role of Corporate Image in the Evaluation of Business-to-Business Professional Services: The Case of Consulting Engineers Journal of Professional Services Marketing 16 21-41

[19]

Zhang YanBing(1996)Dynamic Core Competences through Meta-Learning and Strategic Context Journal of Management 22 549-569

[20]

Malak N.(2005)Influence of Corporate Image on Brand Extensions: A Model Applied to the Service Sector Journal of Marketing Communications 11 263-281

← 1 2 3 4 5 6 →